以下是某跨国公司正在雇用SEO/SEM部分主管闭于事情职责的具体内容，对指导及标准SEO团队的建立十分有协助。总的去道，SEO/SEM主管的脚色是为公司供给搜索系统营销战略上的造定及调解，目标是进步团队成员的施行服从及提拔网站的搜索系统流量战转化率。

1. Keep up to date Search Engine Marketing knowledge of theories and tactics. Monitor latest publications, industry news and discussions. Adapt while web trends and search engine algorithm change.

2. Design weekly, monthly and quarterly SEO/SEM tactics and its implementation for the team.

3. Explore new SEO strategies.

4. Data-mining of search engine statistics, user behavior.

5. Develop test strategies to refine and improve ROI. Identify core insights to drive web traffic at low cost.

6. Lead and execute several marketing campaigns in parallel. Manage, review and keep subordinate's SEO/SEM performance on track.

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